A QuickTales Success Story
TAG The Artists Gallery
Los Angeles, CA
SUMMARY
With 13 exhibitions each year and a constantly rotating roster of artists, TAG Gallery needed a way to deepen visitor engagement without slowing down its fast-paced schedule.
By adopting QuickTales, the artist-run cooperative transformed its exhibitions into richly personal experiences, empowering artists to share the stories behind their work in their own voices.
TAG has already scaled from zero audio narratives to over 200 artist-created stories, giving visitors a deeper emotional connection and even helping drive artwork sales — without adding staff.
CHALLENGE
TAG’s schedule is fast. Really fast.
Every 4 weeks, the gallery selects 40+ artists displaying 70+ pieces for a new exhibition. They have less than one week to prepare the show, install artwork, and ensure everything is ready for opening night.
And TAG wanted to do even more. They wanted:
With so much volume, TAG simply didn’t have the bandwidth to produce audio narratives with their small, busy staff and tight budget.
They needed a solution that could keep up with their pace, support their artists, and elevate the visitor experience.
SOLUTION
QuickTales gave TAG exactly what they were looking for.
Enhanced visitor experience
Hearing the artists' stories in their own voice engages visitors with a deeper connection to the artwork.
Super simple recording process
Artists can record their audio stories themselves without TAG staff. No special equipment or studio time needed.
Fast turnaround
Artists can record remotely as soon as they are selected for an exhibition — in minutes, not weeks.
“I like the personal nature of the audio narrative. QuickTales creates a greater connection between the artist and viewer.”
Wren Sarrow, TAG Gallery Manager
RESULTS
QuickTales has made a big impact at TAG!
TAG has already created 190+ audio stories reaching over 50% artist participation in exhibitions.
More Visitor Connection
TAG artists sharing context, emotion, and inspiration about their artwork has gone far beyond the cold wall labels to create deeper, more personal visitor engagement.
More Sales
QuickTales' deeper connection created between the viewer and the artist has helped directly sell artwork.
“QuickTales helped me sell my painting!”
Nancy Flint, Artist, Looking Over the Bridge
CONCLUSION
TAG Gallery has always believed in empowering artists. QuickTales simply gave them the tool to extend that empowerment, and those voices, directly to visitors.
What started as a solution to a time crunch has become a powerful storytelling bridge between artists and the public.
And at TAG, with new exhibitions always around the corner, the stories just keep coming.
BACKGROUND
The Artists Gallery (TAG) is a contemporary art gallery located in the historic Miracle Mile district of Los Angeles. Artist-owned and artist-operated, TAG represents diverse Southern Californian, National & International artists featuring new exhibitions and events every month.
TAG’s mission encourages the free exploration of new media, techniques, styles, and content, to support artists and add culture to our community, and the world at large.